Other work — UX & Branding
Miles & Meals
- Role
- Brand identity & app design
- Year
- 2026
- Scope
- Brand identity, Art direction, App design
- Download
- Brand board PDF ↓
Brand identity and app for a street-food box: signature dishes from local cooks around the world, recreated at home. Designed to feel like an independent food and travel magazine — not another meal kit.
The brief
Street food. Local stories. At home.
A street-food box built around signature dishes found on Melanie and Rob's travels and developed with the locals who cook them. Pre-portioned ingredients, step-by-step recipe cards, no professional skills needed — delivered by bike in compostable packaging, starting in Antwerp.
- 3
- box themes
- 4
- recipes per box
- 2 · 4 · 6
- servings
- 100%
- compostable box
Three boxes
- 01
Local Legend
The classics people grow up with and order without looking at the menu.
- 02
Street Made
Fast and loud: smoke, heat, crunch and layered sauces, ready in little time.
- 03
Neighbourhood Bakes
Fritters, breads, sticky sweets — the snacks sold on corners and markets.
Art direction
Less meal kit, more independent food and travel magazine.
Expressive
Bold type, strong colour and spontaneous photography bring energy and the social side of food.
Structured
Clean type, grids and clear information keep the brand smart and easy to use.
The identity
Applications
From the box on the doorstep to the tote on the way to the market.
The app
Plan the next box, follow its delivery, explore cities and cook along step by step.
Full app walkthrough
From opening this week's box to cooking along, step by step.
Why it works
- 01 Out & Social Direct flash, people, strong colour.
- 02 Authentic & Open Real places and local stories, without stereotypes.
- 03 Trendy, not mainstream Editorial references instead of meal-kit clichés.
- 04 Smart Structured layouts and clear, functional information.